All good businesses deliver value. Yet it can be hard to communicate that value, and explain it in meaningful terms. Many businesses therefore simply talk about the ‘what’ of their business – their products, their services, their pricing. Communicating your value means moving from the ‘what’ ...
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Word selection and language usage convey their own message and can sometimes even change the meaning of what you meant to say. Make sure you’re on top of your game, presenting a professional image ...
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Think about a time when you travelled to a country where you don’t speak the language. You probably got by (maybe eating a few things you hadn’t planned, or getting lost down a few side streets) – ...
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Unless you are in an extremely niche industry, or have a 100% unique offer, the chances are that there will be other people out there who do what you do and do it well. So part of communicating your value, ...
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He who shouts the loudest gets heard. True? Well, it might certainly seem tempting to believe that this is the case, and to ‘shout’ our message as loudly as possible. Sometimes the shouting is literal ...
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