Think about a time when you travelled to a country where you don’t speak the language. You probably got by (maybe eating a few things you hadn’t planned, or getting lost down a few side streets) – but no more than that. Maybe you were one of those tourists who believe that volume increases ...
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Unless you are in an extremely niche industry, or have a 100% unique offer, the chances are that there will be other people out there who do what you do and do it well. So part of communicating your value, ...
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He who shouts the loudest gets heard. True? Well, it might certainly seem tempting to believe that this is the case, and to ‘shout’ our message as loudly as possible. Sometimes the shouting is literal ...
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Are you good at what you do? Of course we’re all going to say YES to that question (or we probably shouldn’t be in business). NEWSFLASH ! Everyone expects you to say you’re good at what you do. ...
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When you pick up the newspaper, do you turn straight to the ads? When you’re watching TV do you sit through the commercial breaks? I’d guess that the answer is overwhelmingly ‘no’. We read the ...
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