Being heard by numbers

Being heard by numbers

“Learn 5 statistics” – that was one of the first, and as it turns out, the best pieces of advice I was given when I took on my first business leadership role. I communicated every day with customers and prospective customers, in meetings, in presentations and through written formats such as executive ...

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Connect with emotion

Connect with emotion

If our message going to be heard, understood and actioned, we have to make sure that it speaks to the part of our audience’s brain that makes decisions. To do that, we need to understand how our potential ...

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