We Love…..Plain English

We Love…..Plain English

Plain English is ‘clear and unambiguous language, without the use of technical or difficult terms’. We are tempted to use complex language because we believe: Well-educated readers will prefer it and expect it Using long sentences, complex structures and technical words makes us look more intelligent. Both ...

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Four signs

Four signs

  Four signs that you might not be communicating effectively “The single biggest problem in communication is the illusion that it has taken place”. In a world with so many platforms for communication, ...

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