In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of the other and their flagship product has a market share of 10%, compared to the other’s which holds ...
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Six ways that your communication style might actually be undermining your message. It’s not just what you say, but how you say it that communicates your message. If the means and the message aren’t ...
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Plain English is ‘clear and unambiguous language, without the use of technical or difficult terms’. We are tempted to use complex language because we believe: Well-educated readers will prefer it ...
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Four signs that you might not be communicating effectively “The single biggest problem in communication is the illusion that it has taken place”. In a world with so many platforms for communication, ...
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Unless you are a one man band, chances are that your tender responses will be written by more than one person, with each one contributing different sections according to their expertise. Trouble is, a ...
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