We know that customer case studies and testimonials are gold – other people saying we’re good at what we do carries far more weight than us saying it ourselves. So for most organisations, customer case studies are a way of re-enforcing their credibility and enhancing their reputation. And case ...
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“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”. Lee Iacocca, author of those words, famously worked in the automotive industry, but his wisdom ...
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Your website is your market stall – is yours working hard enough to showcase your value? ‘Marketing’ in its earliest form, was setting up your stall, laying out your goods, a place where people ...
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All good businesses deliver value. Yet it can be hard to communicate that value, and explain it in meaningful terms. Many businesses therefore simply talk about the ‘what’ of their business – ...
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Word selection and language usage convey their own message and can sometimes even change the meaning of what you meant to say. Make sure you’re on top of your game, presenting a professional image ...
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