Say it short, say it clear – why concise communication is so important and the four pieces of short content that every business needs. I once sat in a meeting with someone who talked for half an hour, at the end of which I still didn’t understand what his business did, what he wanted from me ...
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Plain English is ‘clear and unambiguous language, without the use of technical or difficult terms’. We are tempted to use complex language because we believe: Well-educated readers will prefer it ...
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Four signs that you might not be communicating effectively “The single biggest problem in communication is the illusion that it has taken place”. In a world with so many platforms for communication, ...
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We know that customer case studies and testimonials are gold – other people saying we’re good at what we do carries far more weight than us saying it ourselves. So for most organisations, customer ...
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“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”. Lee Iacocca, author of those words, famously worked in the automotive industry, but his wisdom ...
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