Words2Win is a communication consultancy and business writing service that helps its clients win more business by clearly articulating their value, developing winning proposals and sales documents. 


Why do you do what you do?  What is the passion behind your business - what drives you? Your 'Why' is the heart of your business communication.  

What is your offer to clients ? Who do you help and how ? What difference do you make to your clients and what sets you apart from your competitors ?

The Words2Win 7 step Roadmap,  develops your offer into a compelling Value Proposition, that can be used as a proposal or executive summary and is the model for all other deliverables

Sales Deliverables communicate your message to your market.  Proposal, RFP response, Blog, Web Content, Flyer/Brochure, Presentation, LinkedIn profile, Customer Testimonial, Newsletter, Award Submission.


Who We Help

Your potential customers don't always 'get' what you offer. It can be hard to translate from ‘what we do’ to ‘how we add value’.

You need a clear, consistent, customer-focussed sales message – across every form of communication

You need to enhance your credibility and share your expertise to generate more leads. 


How We Help

Build your message – value based, customer focussed, differentiated, consistent and targeted.

Communicate your message, build your reputation to generate leads and have prospects coming to you

Submit more proposals and win more business, increasing your win rate and driving growth.



Carol’s expertise shone through as she moulded and created documents
— Simon Clark, The Shift Initiator
Carol’s approach and expertise was an important factor in us winning the tender
— Evan Thomas, Networking Division Manager, Sektor
Carol was really interested in my business and ensuring my website conveyed the message I want to share’
— Megan Seccull - Director of ASAP printing and 'Adventure Mum' blogger
Carol certainly over-delivered on all aspects of the endeavour
— Nanette Ferguson - Business Coach, College Coaching