Words are a business tool – a tool to drive growth
Carol Benton – Messaging Expert & Business Writer
Designed to help businesses build a powerful message strategy and to communicate value to customers through written and verbal communications, Words2Win helps organisations increase engagement and sales by allowing customers to ‘get’ what they do and how they benefit.
The Words2Win workshop methodology pin-points the winning messages that highlight a company’s true value and Carol’s writing translates these into convincing communication pieces.
By re-interpreting and communicating an organisation’s value, Words2Win also helps businesses successfully tender for work and create greater appeal for their products or services by their target audiences.
Carol Benton has an extensive background in written communications predominantly for technology companies. A key driver of her work is the challenge of translating the technical, complex and functional into language that is compelling.
Carol calls herself an organisational ‘translator’. Taking an idea and representing it in the most appropriate form for the audience, she can quickly get to the heart of even the most complex products and services and helps her clients translate their value.
As a result, Words2Win has worked extensively with technical, engineering and financial based organisations.
Carol’s expertise is based on 30 years of international corporate sales, marketing and leadership, combined with industry-leading education.
Founded and run by Carol Benton, Words2Win leverages her expertise in business communications across her 30 years in corporate sales, marketing and leadership roles.
During a career with technology powerhouses IBM and Toshiba, Carol represented IBM in print and television, and crafted and delivered proposals and presentations that won millions of dollars in revenue for both companies.
Seeing first-hand the power of using the right words, she realised many organisations struggle to explain the true value of what they do. Seeing a need for better business communications, Carol developed the Words2Win methodology.
Carol has studied sales and marketing through:
- The London Business School
- Macquarie Graduate School of Management
- The Chartered Institute of Marketing (UK)
I had the opportunity to present about my business, but was nervous and unsure of how to approach it. Words2Win explained to me that 90% of the success of the presentation was in the work I did beforehand. I couldn’t believe the results - I said everything I needed to say, I generated plenty of interest, and nobody could believe it was my first ever presentation.Ronak Moussavi, Director, Sucker Punch Fitness
As engineers, we were very good at telling the world about our technical skills and production processes. But we knew that in order to continue to grow the business, we had to be able to communicate our value, in terms our customers and partners would understand. Words2Win helped us to identify key pieces of our knowledge and put them into explanatory articles. They help us get found in searches and offer real value to site visitors.Mike Mitchell, Managing Director, CEO, NeoProducts
There is no better way to explain what we do, and how we help our clients than to tell their stories. I had a very positive response to the case studies Words2Win developed, with over 50% of the recipients contacting me back for more information. We feel confident that we’re clearly communicating the value we deliver to our clients.Doron Rom, Managing Director, IMI
Words2Win ran a workshop that helped us to distil and clarify exactly what we want to say to the market. We captured what drives us, who we help, what we offer them and the difference it makes. It was a really useful process to go through, and a good structure to get the leadership team together and focused on our message.Catriona Byrne, Creative Director, Risesmart Australia
Our team spends a lot of time face to face with clients, and we wanted to make sure they had the skills they needed. The Words2Win training sessions focused on helping our teams to keep the client uppermost in their mind and gave them practical tips for communicating the IMI message clearly.Tony Younes, General Manager, National Services, IMI
Our team often make presentations to vendors or clients about Sektor, and whilst they are all good at it, their approaches lacked consistency. Words2Win helped us define our value proposition and differentiators consistently and put them into a presentation format. It’s helped us explain clearly what we do and what we offer and we know that whoever is presenting, they are going to cover all the key points.Cameron Arnold, Director, Sektor
Having a strategy in place meant that everything we did from there referred back to our key messages. It saves reinventing the wheel every time we create a piece of marketing content, and ensures that we are 100% consistent in our communications. We have a strong, clear and consistent message that is helping us to grow the business.Lawrence Pelletier, Sales and Marketing Director, Redcat
Words2Win shapes a response that clearly answers each question and articulates our value. Government tenders now include social procurement objectives – Words2Win has helped us with research and making introductions to appropriate social procurement organisations. They are totally committed to helping us win, and we feel we are working with a partner who is really helping to grow our business.Justin Lowe, Executive Director, ASI
We worked with Words2Win on a refresh of our website. Carol made the whole process easy - helping to draw out the key messages about our value, our clients and our products, writing the content, and managing the design work. We're extremely happy with the outcome - we now have a site that we are keen to point people to and which has generated leads for our business.Scott Munro, FutureNet
I worked with Words2Win on the my ‘Adventure Mum’ website. Carol asked the right questions to draw out experiences and information that I wouldn't have thought of including. She wrote the content in 'my voice', was thoroughly professional and efficient and ensured that the words on my website really conveyed the message that I want to share.
We engaged Words2Win to manage an RFP response for us, and were delighted with Carol’s approach and expertise, which we believe was an important factor in us winning the tender. Carol helped us to articulate our value proposition, our win themes and our story, and was organised, methodical and easy to work with. I wouldn't hesitate to recommend Carol to any company that wants a highly polished proposal.Evan Thomas, Networking Division Manager, Sektor
I had the good fortune to meet Carol Benton recently and engaged her to write a proposal for a business idea that I wanted to present in a very professional manner to a local government organisation. Carol took up the challenge and certainly over delivered on all aspects of the endeavour.Nanette Ferguson - Business Coach, College Coaching
Working with Carol was far too easy. Having a large amount of information to convey seemed difficult for me to narrow down. Carol’s expertise shone through as she moulded and created documents and copy I was humbled to read. Many thanks to you Carol and look forward to working with you more in the future!Simon Clark, The Shift Initiator