Category: Messaging

Why information sharing beats a hard sell

Why information sharing beats a hard sell

When you pick up the newspaper, do you turn straight to the ads? When you’re watching TV do you sit through the commercial breaks? I’d guess that the answer is overwhelmingly ‘no’. We read the newspaper for the articles, the features, the information. We watch television and movies for entertainment ...

Read More
Being heard by numbers

Being heard by numbers

“Learn 5 statistics” – that was one of the first, and as it turns out, the best pieces of advice I was given when I took on my first business leadership role. I communicated every day with customers ...

Read More
Connect with emotion

Connect with emotion

If our message going to be heard, understood and actioned, we have to make sure that it speaks to the part of our audience’s brain that makes decisions. To do that, we need to understand how our potential ...

Read More

Sign up for 'Tips, Tricks and Traps' newsletter, opinions and tips on business writing delivered to your inbox.