If our message going to be heard, understood and actioned, we have to make sure that it speaks to the part of our audience’s brain that makes decisions. To do that, we need to understand how our potential clients make buying decisions. Do they consider the factual elements about a product or service, ...
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How social interaction can teach us to communicate more effectively in business Are you a great party guest? Or a party bore? Imagine you’re at a gathering and have engaged in conversation. The ...
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Imagine the scenario – you’re at a party, with a loud hubbub of chatter and music making it hard to hear even the conversation of the person next to you. Yet, when someone across the room speaks your ...
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How to be heard, understood and actioned You know what you do, right? You know you make a great product, or offer an outstanding service. But do you sometimes feel like your target audience, the people ...
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