Business opportunity is everywhere, and a good elevator pitch helps you uncover it. True story – I was meeting with my ENT surgeon prior to an op. “What do you do?” he asked. I assumed he was just being polite, but without even having to think about it, I gave my answer: “I help technology ...
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When communicating change, it’s just as important to let people know what hasn’t changed. That is often our ‘Why’ – the passion behind our business. The French have an expression ...
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One of the most engaging and effective forms of communication is sharing information. Useful information. That doesn’t mean advertising, special offers, or ‘never to be repeated’ promotions. ...
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In times of upheaval, change and turmoil, there are three categories of business communication. Businesses become ghosts, opportunists or helpers. Once the crisis is over, only one of those groups comes ...
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In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of ...
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