You know you make a great product, or offer an outstanding service. But do you sometimes feel like your target audience, the people you want to convert to customers, just don’t understand you, and how you can help them?

Does it sometimes feel like no matter how loud you shout, they don’t hear you? Maybe they don’t really understand what you can offer them? Or maybe they get it, but they just don’t act, and take that next step towards you.