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PRODUCTS

proposal

Proposal/Value Proposition

Includes: 

  • Information capture interview(s), to elicit the key messages. Use of drill down questioning techniques to ensure all messaging is valid, relevant and clearly expressed. Information to be captured using the Words2Win 7 step methodology:
  1.  Introduction – the client in their marketplace
  2. The issue – what is the pain point that the customer is experiencing
  3. The solution – what can we offer that addresses this pain point?
  4. Why choose us – the credentials and experience of the selling company
  5. Business benefits and value – what will life look like for the client after they choose this solution?
  6. Pricing (optional, depending on type of proposal) – needs to be perceived as less than the benefits and value. 
  7. Summary and call to action
  • Build proposal using the structure above, which starts with the client and builds the vision of the solution and benefits for their business.
  • Review by your sales team, signoff on content
  • Professional graphic design/layout

You will have: 

  • A document of 1500 – 4000 words that can be used as a sales proposal, brochure or as the executive summary for an RFP response. This content forms the basis of all other forms of communication, becoming the ‘master communication document’, ensuring consistency of message throughout all customer interactions. 
  • An ‘elevator pitch’, the answer to the question ‘What do you do ?’ and a follow up 1 minute pitch. 

end to end management

End to end RFP management

Includes:

•    Ensure a thorough understanding of your client’s requirements
•    Develop a clearly articulated offer – communicated in terms that have meaning for your client
•    Build win themes –communicated to and understood by every contributor
•    Identify a contributor for every question/section of the proposal
•    Build a project plan to ensure timely delivery
•    Manage contributions and publishing
•    Proofread and unify the document – give the document a ‘single voice’
•    Write the executive summary and covering letter
•    Build the presentation and coach the presenters

You will have: 

  • A unified, professionally written submission that clearly articulates how you meet and exceed the criteria. 
  • Your sales reps free to continue to make client calls during the process. 
  • A higher chance of winning the tender. 

LinkedIn

LinkedIn profile

Includes:  

  • Interview  - approx. 45 mins
  • Content writing
  • Update in LinkedIn (if required)
  • LinkedIn banner 
  • Hints and tips on how to use your new profile as a valuable business tool to generate leads and/or job opportunities. 

You will have: 

  • An ‘All Star’ profile to showcase what you offer your clients and employer; your skills, expertise, experience, education, interests and recommendations. 

blog

Blog article 

Includes:

  • Interview (45 mins) to capture input.
  • Write content in your voice, ready for publication on social media and/or your website
  • Sourcing of images (if required)
  • Tips on how to maximise readership

You will have: 

  • Social media/website content that showcases your thought leadership, your expertise, and offers your readers/followers value, forming an important complement to your more overt ‘selling’ messages. 
  • Content to drive prospects to you as an expert in your field, generating leads

web

Web content

Includes: 

  • Review of your current site for clarity of messaging; what you do, how you add value, who are your target customers, what are your credentials, what are your products/services, thought leadership/information sharing, testimonials, contact info. 
  • Content creation – words, plus graphics/visuals if required

You will have: 

  • A site that clearly communicates what you offer, who you help and how, and why you are good at it. You will have a site you’ll be proud to promote and which will help to generate leads. 

Presentation

Presentation

Includes:

  • Understand audience, objectives, timing
  • Write script – less formal style than a written document, but same attention to structure, and to flow of ideas. 
  • Determine whether visuals are needed – slides, video etc and guidelines on visual content
  • Rehearse and coach presenter

You will have:

  • A presentation that talks specifically to your audience, clearly communicating the key messages
  • That is not ‘death by Powerpoint’
  • That runs to time
  • That is not done ‘on the fly’ (everyone is better with preparation and rehearsal)

Customer success stories

Customer success stories

Includes: 

  • Interview with your client to capture:
    • Before – what was they problem they were trying to solve
    • Solution – what did you do for them
    • Benefits – how has their life/business changed since working with you
  • Write up of story content
  • Graphic design and layout

You will have: 

  • A customer success story that clearly outlines how you helped that client, and which can be used on your website, published on social media or printed. 

sales brochure

Sales  brochure

Includes:

  • Interview to capture key product information in four categories
    • The challenge- What is the client problem
    • The solution - What does your product/solution do
    • The benefits - How does your product change life for the customer
    • Credentials – your expertise, customer testimonial
  • Write content
  • Graphic design/layout

You will have:

  • A high quality, persuasive and clearly articulated summary of your product(s)

coaching and training

Coaching & training

Includes:

  • Small group coaching, or more formal training in skills and techniques to produce effective business communication. 
  • Topics include all of the Words2Win deliverables – proposals, LinkedIn profiles, 

You will have: 

  • Skills transfer to enable your team to produce higher quality proposals and sales documents

mentoring

Mentoring

Includes: 

  • One on one tailored mentoring, particularly aimed at female sellers and new managers. 
  • Sessions of 90 mins, face to face or by Skype. 1 or 2 sessions per month
  • Phone support between sessions
  • Suggested follow up activities, reading material after sessions

You will have: 

  • Sellers and managers with greater confidence, able to articulate their and your company’s value, with tools and techniques to get the best from their team and drive revenue and profit. 
  • Engaged, happy employees who feel invested in the business and that the business has invested in them.